Home Remodeling Website
Residential home remodeling website design, development, and consulting.
The Challenge
Riverstone Builders, a licensed and insured remodeling contractor in Woodbury, MN, needed a modern website that would do more than just look good—it had to convert. The company specializes in home additions, kitchen and bath remodels, custom decks, and more, primarily serving higher-end neighborhoods in the East Metro area. Their existing site lacked local SEO structure, service-specific pages, and clear calls to action—key elements for capturing leads in a competitive space.
Key goals:
- Showcase a full range of remodeling services
- Improve local search visibility for terms like “Woodbury home remodeler” and “kitchen contractor near me”
- Create a smooth user experience across devices
- Empower the client with an intuitive content management workflow
- Future-proof the stack with a blazing fast, scalable site architecture
Our Solution
We delivered a fully custom, SEO-optimized marketing website using a performant Astro + Sanity.io headless architecture. Each part of the site was crafted to support Riverstone's growth and lead generation goals—backed by content strategy, technical SEO, and clean design.
Core services included:
- Full Site Design
- Reimagined the UI/UX with a modern, approachable design
- Built clean navigation around project types and services
- Technical SEO & Local Optimization
- Location-based schema for cities served (Woodbury, Cottage Grove, Stillwater, and more)
- Structured service pages for remodeling verticals: basements, bathrooms, kitchens, additions, etc.
- Keyword-driven metadata, page titles, and internal linking structure
Content Strategy & COS(Content Operating System) Development
- Built flexible page templates in Sanity.io to allow easy edits and future expansions
- Defined collections for featured projects, FAQs, testimonials, and service areas
- Ensured content could grow with the business and adapt to seasonal campaigns
Project Gallery & Case Studies
- Integrated a project gallery with SEO-rich summaries and location tags
- Enabled client to showcase real work and build trust through storytelling
Performance & Scalability
- Deployed with Astro for instant-loading static pages and fast Core Web Vitals
- Integrated responsive image handling and minimal JavaScript for speed and accessibility
Ongoing Support
At 3200.Pro, we continue to support Riverstone Builders with:
- Ongoing SEO improvements
- Adding new service area pages and blog content
- Seasonal landing pages and limited-time campaign updates
- Analytics tracking and performance monitoring
Looking for a Contruction Company website?
We are currently taking on residential construction related website design and development projects!